89. Communicate with Congruence
Exceptional leaders have more influence because every aspect of their message resonates as a coherent, unified complement to every other part of the message. They know they have about eight seconds to connect with their listeners because people only take that long to decide whether a particular speaker is worth their time. They also understand they have about thirty seconds to maintain their listeners' attention. Congruent communication enhances the leader's ability to meet those difficult demands.
Match your choice of words, tone, and nonverbal signals to demonstrate congruence. For example, consider the statement, We must take a serious step to meet the difficult challenge we now face. This statement demands ...
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