September 2010
Intermediate to advanced
264 pages
5h 38m
English
At the start of any new project, people usually have wildly different ideas about what success looks like.

This can be deadly for projects because although we will all be using the same words and phrases to describe what we want, it’s only when we start delivering that we realize we’re all thinking completely different things.
And the problem isn’t that we aren’t all aligned at the start (that’s natural). It’s that we start our projects before everyone is on board.
The assumption of consensus where none exists is what kills most projects.
What we need is something that does the following:
Communicates the goals, ...
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