Acknowledgments
The Apple Experience is a collaboration of colleagues, friends, editors, and readers around the world who have requested new content that helps them understand and apply the magic behind the Apple adventure.
It’s been a gratifying experience to work with McGraw-Hill Professional. Thanks to everyone at the company in editing, sales, marketing, public relations, and digital who are strong advocates of the book. Special thanks to Philip Ruppel, Mary Glenn, Ann Pryor, and Ruth Mannino for your guidance. I’d also like to offer a shout-out to my former editor, Gary Krebs, who shared the vision for a book that could lift the veil behind Apple’s award-winning customer culture.
Roger Williams takes special care to consider the long-term ...
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