April 2012
Beginner to intermediate
256 pages
5h 49m
English
Content preview from The Apple Experience: Secrets to Building Insanely Great Customer LoyaltyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
A
ABC News, 32
Advertising, Macintosh launch (1984), 144–145
Allen, Gary, xi–xiii, 28, 188, 199
Amazon, xviii, 54, 116
Android, 105
APPLE acronym for the Apple experience, 62
APPLE acronym for service, 91
Apple Experience, xviii, 142, 206–207. See also Customer experience
APPLE acronym for, 62
customer service, xiv–xv
example of, 58, 60–61
Apple Store, 91, 93
“Celebration of Steve’s Life” in, 35
customer service at, 58
design details of, 199
development of, 54
Enriching Lives motto of, xviii, 12
fake/counterfeit, 194–195
Fifth Avenue, New York, 205
first, in Tysons Corner, Virginia, 7, 185, 207
Genius Bar in, 10
good customer service in, 125–128
in Grand Central Terminal, 185
greeting of customers at, 94
hiring practices of, 15–22, 136 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.