CHAPTER 2
Hire for Smiles
You can dream, design and build the most wonderful place in the world, but it requires people to make the dream a reality.
—Walt Disney
The ideal Apple Store candidate knows a little about computers and a lot about people. Read the previous sentence again because it tells you everything you need to know about hiring exceptional people who will exceed the customers’ expectations again and again. One Apple hiring manager told me he would prefer to hire a teacher who doesn’t know computers instead of a computer expert who can’t teach. Hiring the right people allows Apple managers to lead rather than dictate or manage.
Apple doesn’t hire for technical knowledge. It hires for personality. Apple celebrates the diversity of ...
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