CHAPTER 1
Dream Bigger
We attract a different type of person, someone who really wants to get in a little over his head and make a dent in the universe.
—Steve Jobs
As the world mourned the passing of Steve Jobs in October 2011, commentators were discussing the principles that made Apple a success. During an interview with the ABC News program 20/20, correspondent Deborah Roberts asked me about the role vision played in Steve Jobs’s success. “Vision is everything,” I said. “A bold dream attracts evangelists, and no lasting brand can be built without a team of dedicated people who share the vision. Passion fuels the rocket; vision directs the rocket to its ultimate destination.” You simply cannot build an organization that delivers an extraordinary ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access