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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced
304 pages
9h 15m
English
Wrox
Content preview from The Art of the App Store: The Business of Apple Development

INDEX

A

AAck mnemonic, 141

a/b testing, 220221

achievements, 218219

action games subcategory, 7475

actionables, feedback and, 247250

“Actraiser,” 66

Add This, 273

AdMarvel, 165

AdMeld, 165

AdMob, 36, 128, 166, 211, 270, 271

Adobe Flash Professional CS5, 222, 254, 268

ads, 165168

advertising costs, 3031

network resources, 270271

“NinJump HD,” 189191

placement, 160

unpredictable, 155

Madventure games subcategory, 7576

Adwhirl, 166, 167, 271

affiliates resources, 270271

Agile Manifesto, 101102

agile software development, 101104

Agile Software Development with Scrum (Keith), 101, 257

aisles metaphor, 137

All Things D, 270

alpha test stage, 118

analyzing apps, 4159

Anderson, Chris, 150

“Angry Birds”

ad placement, 165

“Archetype” v., 107

comparing, 4143

copycats, 51, 52

Hero Inventor Syndrome, 14

physical forces, 143

physical metaphors, 136

physics engine, 19, 43, 60, 74, 81, 83, 143

popular features, 4849

reward system, 162

top game, 36

user engagement, 158

Apalon, 272

apps. See also specific apps

adapted to iPad, 204206

feature/concept document, 19

future, 254256

news and review sites, 269270

statistics, 3337

successful, 4155

support options, 251

trend, downloaded v. available, 5

unsuccessful, 5559

app analytics, 262

app development. See development

App Gamer, 270

App of the Week, 6, 30, 125126, 271

app rankings, 57, 261

app revenue models, 127132

business-motivated reasons, 150155, 178183

risk/rewards, 124127, 155157, 183184

terminology, 146150

app revenue ...

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Publisher Resources

ISBN: 9781118221129Purchase book