December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple Development
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
ANALYZING SUCCESSFUL APPS
Before you start refining the usability and/or gameplay details of your app, it will be best to start by seeing what's out there. You should analyze how others have done it within your intended niche, as well as with apps outside of it, but that may share similar feature sets. This section demonstrates how to perform competitive research for your apps.
COMPARING TO “ANGRY BIRDS”
Considering the most popular mobile game thus far is a good place to start. As shown in the following figure, “Angry Birds” is a casual puzzle game where players sling shot birds at pigs that are perched on structures, trying to knock them over.
Released in December 2009, it's been downloaded more than 200 million times on all platforms (including special and theme editions), and has more than 12 million sold just on Apple's App Store.
Almost everyone these days wants to know how to achieve some of the same type of success that “Angry Birds” did (or better) with its record 275 days at Number 1 for the core title, and other lengthy reigns at Number 1 for special editions. When you start seeing the name of an app referenced in television sitcoms that are all about pop culture (such as The Big Bang Theory), or plush pets at major toy retailers, it's probably doing okay.
“Angry Birds” was one of the first games to be shown off in the new HTML 5 (http://chrome.angrybirds.com/), is possibly ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.