December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple Development
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RESEARCH AND METRICS
This section examines resources in the areas of research and metrics.
App Store Metrics and Rankings
Following are resources for App Store metrics and rankings:
- AppAnnie (app sales and rankings) — See www.appannie.com.
- Applyzer (app sales and rankings) — See www.applyzer.com.
- 148Apps.biz (app rankings) — See www.148apps.biz.
- Top App Charts (app rankings) — See www.topappcharts.com.
- AppFigures (app sales metrics) — See www.appfigures.com.
Useful search engine terms include “app store metrics” and “app rankings.”
App Usage and Engagement Metrics
Following are resources for app usage and engagement metrics:
- Flurry (full-service app metrics) — See www.flurry.com. Sites such as this (see Figure B-1) and the following two provide you with in-depth metrics, perfect for split-testing engagement within your app.
FIGURE B-1: Flurry is one of the top in-app metric providers, offering much more depth than just sales data
- Kontagent (full-service app metrics) — See www.kontagent.com.
- TapMetrics (full-service app metrics) — See www.tapmetrics.com.
Useful search engine terms include “app analytics.”
Website Metrics and SEO
Following are resources for website metrics and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.