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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
9h 15m
English
Wrox
Content preview from The Art of the App Store: The Business of Apple Development

RESEARCH AND METRICS

This section examines resources in the areas of research and metrics.

App Store Metrics and Rankings

Following are resources for App Store metrics and rankings:

image Useful search engine terms include “app store metrics” and “app rankings.”

App Usage and Engagement Metrics

Following are resources for app usage and engagement metrics:

  • Flurry (full-service app metrics) — See www.flurry.com. Sites such as this (see Figure B-1) and the following two provide you with in-depth metrics, perfect for split-testing engagement within your app.

    image

    FIGURE B-1: Flurry is one of the top in-app metric providers, offering much more depth than just sales data

  • Kontagent (full-service app metrics) — See www.kontagent.com.
  • TapMetrics (full-service app metrics) — See www.tapmetrics.com.

image Useful search engine terms include “app analytics.”

Website Metrics and SEO

Following are resources for website metrics and ...

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Publisher Resources

ISBN: 9781118221129Purchase book