Chapter 3. Confidence


‘If you don’t think you’re wonderful, why should anyone else?’ asked the wisecracking actress Mae West. Her legendary self-assurance did not just happen, she really worked at it.

Anthony Howard, one of Britain’s most distinguished and best-known political observers, regularly appears on television. He has a famously unusual, some would say ugly, face yet his confidence soon makes you forget his looks; as he talks, his personal impact soon becomes apparent.

Self-confidence plays a vital role in creating the Charisma Effect and ‘is the first requisite to great undertakings’ argued Samuel Johnson, one of England’s most brilliant yet notoriously ugly individuals.

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