Chapter 10. Chemistry: Attention

 

Meeting Bill Clinton, a UK colleague remarked that the ex-president, ‘always makes me feel as if he has flown across the Atlantic for the sole purpose of talking to me.’

Giving someone your absolute attention is one of the most flattering and devastating tools at your disposal. It is an important catalyst for stimulating personal chemistry with the power to transform people’s feelings and behaviour.

When you give someone your absolute attention, because your entire focus is entirely on them, you have no time to be insecure or awkward. Remember the challenge of entering a room full of strangers mentioned earlier? By concentrating on what other people are doing, how they are standing and talking, analysing what is ...

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