October 2012
Beginner to intermediate
1105 pages
29h 18m
English
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13Shadowing
Short Description
Shadowing is one of the newer analytical techniques that monitors specific competitors or markets in a high degree of detail to learn how a specific competitor might think, reason, and react. It means learning as much as possible about a competing firm's managers in order to predict what they might do. The competitive knowledge afforded by shadowing will allow a firm to make reasonably accurate inferences regarding the strategic and tactical intentions of rivals.
Background
Shadowing is the commercial application of a concept long used by opposition politicians in the British parliamentary system and throughout the Commonwealth. Opposition members of legislative assemblies or Parliaments regularly form "shadow cabinets," ...
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