14Product Line Analysis
Short Description
Product line analysis is the process of examining a company's product line to determine if the line is maximizing the company's use of resources and is able to meet its strategic goals. The process involves assessing whether the correct volume and type of products are present in the line, an awareness of the life-cycle stages products are in, the manner in which product markets are segmented, the methods by which products are marketed to those segments, how the product is perceived by customers in the marketplace, and how a company allocates resources to products within its line.
Background
There were considerable advancements in products being made available in the marketplace after the Second World ...
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