March 2017
Beginner
256 pages
6h 56m
English
Content preview from The Complete Guide to Building and Growing a Talent Development Firm
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APPENDIX B
LIFETIME VALUE OF A CUSTOMER
Often we fail to realize just how valuable our customers are over the long term. We can be so concerned with keeping them satisfied that we don’t realize they have become repeat purchasers of our products and services. Furthermore, they can be an invaluable source of referrals, which you can then convert to more customers. This multiplier effect is illustrated here using a relatively simple calculation that determines the ultimate value you can obtain from a loyal customer.
|
Name of your best long-term customer |
___________________ |
|
Average amount they spend with you each month |
$_________________ |
|
Multiply by 12 for their annual value as a customer |
$_________________ |
|
Multiply by 20 years (lifetime ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.