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SETTING THE FOUNDATION FOR SUCCESS—OR FAILURE

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.—Colin Powell

Once you have established a sense of what you want your business to look like and focus on, you should set a clear path to achieving that. This is largely accomplished by first determining a strategy and then creating a plan to execute it.

This chapter focuses on how you envision your business, some models for articulating it, and tips and techniques to make it happen. It also discusses the importance of establishing a mission and vision for your business, the need to plan how you want to achieve them, and the critical importance of carrying out that plan, both efficiently and effectively. ...

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