4
KNOWING WHAT YOU OWN—AND DON’T
Intellectual capital will always trump financial capital.—Paul Tudor Jones
Any consulting business involved in developing programs, products, or services continually faces intellectual capital issues. This chapter aims to help you gain greater understanding of intellectual capital by answering:
• What makes up your business’s intellectual capital?
• What rights to intellectual property do you own, and how do you use them?
• How can you develop and leverage intellectual property for the benefit of your business?
• What are the legal issues you need to understand to effectively manage your intellectual property?
For too long, the talent development supplier industry has relied on its ability to leverage its intellectual ...
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