Chapter 6Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads
A vital component of The Conversion Code is social media. If your goal is to get as many clicks (and leads) as possible, the data makes a compelling argument that you should define social media as “Facebook, plus everything else.”
Facebook and Google account for 54.1% of all digital ad spend.1 Facebook owns Instagram and Google owns YouTube. Those four brands dominate social, search, images, and videos on the web.
Facebook and Instagram are the no. 1 and no. 2 channels for getting the most ROI from social media2 (Figure 6.1). More than 40% of marketers said Facebook, and more than 30% said Instagram, are the channels that work the best.
Another important statistic that Facebook has a significant lead in is the percentage of users of other social networks who also use Facebook.3 Here is the percentage broken down by social network:
89.3% of LinkedIn users also use Facebook.
85.8% of TikTok users also use Facebook.
84.9% of Twitter users also use Facebook.
For comparison:
30.2% of Facebook users also use LinkedIn.
40.4% of Facebook users also use TikTok.
48.6% of Facebook users also use Twitter.
Figure 6.1 Which Platform Does Your Company See the Most ROI From?
Note: TikTok was not included in the research.
Zuck isn't perfect. Facebook has made some terrible decisions over ...
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