May 2022
Intermediate to advanced
288 pages
6h 42m
English
Content preview from The Conversion Code, 2nd Edition
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Chapter 22How to Find and Convert the Hottest Leads Using User Tracking and Triggered Messages
Another way to use a lead's behavior to identify whether it is worth calling them is to install user tracking software on your website. Most website vendors (or third-party tools such as Woopra) can help you identify who from your CRM and email list is visiting your website, exactly which pages they looked at while they were there, and how long they stayed. Your sales team and the lead can both get real-time alerts based on predefined formulas.
This means that not only can you call who opened or clicked in your emails, you could also call leads who clicked, stayed for more than five minutes, and read your testimonials.
I am so bullish on user tracking as a lead conversion and sales tool that we have it built into our platform at Curaytor and are constantly trying to make it more useful. It is music to my ears when I call a lead and they start by saying, “I am actually on your website right now (or watching your demo video). I'm guessing you already knew that. Wow, you guys are good.”
You can also trigger email messages, like little trapdoors on your site, so that when a lead comes back and does x they get email y because of it. Their behavior (or lack thereof) on your site can determine which email messages they get.
As an example, you could set up a trigger so that if someone on your website visits the testimonials page, it emails them a few more. If they watch a recorded webinar, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.