The Conversion Code, 2nd Edition

Preface: The Global Impact of The Conversion Code and What's New in the Second Edition

When I originally wrote The Conversion Code in 2016, I was confident it would be well received. I did not, however, expect what happened to happen …

I could have never gotten into Johns Hopkins University, so you can imagine how it felt when I learned they were using The Conversion Code in their “Marketing Your Startup” course.

I could have never afforded to go to NYU, so you can imagine how it felt when they asked me to give a guest lecture about The Conversion Code for their e-commerce and digital marketing students.

I could have never dreamed growing up in a small town with cow pastures, chicken farms, and orange groves that people in Japan, Brazil, Russia, Turkey, and Poland would know who I am because my book was translated into their languages.

I could have never pictured when I was cold calling leads on a landline from my cubicle that I would teach inside sales at two software companies that ended up getting acquired for a quarter of a billion dollars.

I could have never thought, as I was failing out of business school, that the American Marketing Association would name me one of the four best marketers under 40. I even had to wear makeup for the photo shoot.

All of these accolades and experiences are thanks to you.

You are the ones who bought and read and reviewed and shared and suggested The Conversion Code to a colleague.

You are the ones who helped get it featured in Forbes, Fortune, ...