The Conversion Code, 2nd Edition

Disclaimer: How to Read The Conversion Code

HOW YOU SHOULD CRACK THE CONVERSION CODE

Similar to any code, The Conversion Code has multiple steps. There is valuable information in each, but I want to give you the help you need the most right now. I am keenly aware that many salespeople do not have to generate their own leads or even set their own appointments. They simply work for a company (like Quicken Loans or Curaytor) that does that for them.

I am also aware that most marketers never make sales calls. So, think of The Conversion Code as a choose-your-own-adventure book by asking yourself the following questions:

• Do you need to generate better leads?
• Is your problem that you just don't have enough qualified leads to call?

  Then start with Section One. After you read and do what you learn in Section One, you'll have a consistent flow of high-quality leads.

  I know it might seem impossible to get new leads every day; it's not. It's pretty easy when you know what to do.

• Do you have leads but need help getting more of them to answer the phone?

  Then Section Two is where you should start. Using specific tools and tactics, I will teach you how to turn leads into appointments so that you are pitching to new (and old) qualified prospects every single day.

• Do you already contact a lot of leads and want to know what to say to increase your conversion rate?

  You're going to want to start with Section Three, which covers exactly what to say to close more leads. Better conversations are ...