The Conversion Code, 2nd Edition

Chapter 12How to Use LinkedIn for Maximum Impact (in Minimal Time)

When I vet a new strategy or tactic for a social network I think about two things. First, I think about what that platform offers that the others don't. Second, I factor in how many people can benefit from it, regardless of their industry or what product they sell or their expertise level or their access to resources or their price point or their location.

I want the advice I share to be unique, easy to implement, and effective for as many people as possible. That said, I'm also incredibly uncomfortable giving advice about things I haven't used for my own business or tested with a client or researched extensively. That's why my advice for both SEO and Google PPC was basically, “It is very important, so hire someone who knows their shit. That's what I did.”

When it comes to LinkedIn, I think there are two things that every person reading this book should use it for. This time, though, neither of them require any money or that you hire help. You can do both in your spare time, for free.

LinkedIn R AND R

My LinkedIn r and r strategy is all about recommending and recruiting. You are going to log in and write unprompted recommendations for people on LinkedIn and you are going to do searches to connect with people you want to recruit to join your team.

For most of us, this can be something that we do in our spare time, hence the r and r. Quite literally, if all you did was write recommendations for people and recruit ...