Executive Sponsorship, Defined Goals, and Frequent CommunicationEstablish a Single, Clear, Global StrategyFrame the Goals of a Social Recognition Practice EarlyAlign Social Recognition with Company Values and Strategic ObjectivesCreate an Opportunity for All to ParticipateHarness the Power of Individual ChoiceInclude Recognition in a System of Total RewardsCash Versus Noncash RewardsInclude Recognition Activity in MBO TargetsUnderstand Zero-Value AwardsDoes Everyone Get an Award?Recognition and the MarketplaceWhat You Need for Social Recognition