November 2023
Beginner to intermediate
496 pages
14h 25m
English
A data platform collects, organizes and activates first-, second- and third-party audience data from various online, offline and mobile sources. It then uses that data for various use cases across the enterprise. Data platform management is the capability that establishes the processes to import, monitor and control enterprise data. With effective data platform management, organizations have control over their enterprise data, and decision-makers can trust the data within these platforms. Effective data platform management therefore leads to enterprise trusted data.
Whilst enterprise data platforms are technically infrastructure components (and could therefore be considered ...
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