November 2023
Beginner to intermediate
496 pages
14h 25m
English
Content preview from The Enterprise Big Data Framework
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Machine Learning
24.1 Introduction to machine learning
The value that any organization can retrieve from data is directly proportional to the accuracy of its predictions. In uncertain markets, more accurate predictions lead to better business decisions and, ultimately, a competitive advantage. An organization that is better able to predict its inventory levels will have less wasted stock than a competitor. And an organization that is better able to predict which mix of marketing channels will lead to higher conversion will have more sales (for the same marketing budget) than a competitor. In business, the ability to accurately to predict the future gives organizations a financial advantage.
The technical ability to predict is brought by machine ...
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