CHAPTER 1
INTRODUCTION: THE BUSINESS OF COACHING
Good business coaching is so powerful that if it were a drug, it would be illegal. A client walks into a coaching session stressed, overburdened, ready to give up – and an hour later emerges transformed: clear, focused, calmer, fit again to fight and win.
Coaching this good looks like magic – but it’s actually about consistent and disciplined application of the right tools at the right time. This book is about how to become that almost-magician, whether as part of your ‘day job’ or as an external coach. It is the serious introduction to the field – ‘serious’ because it is for people already living in the complexities of business or organisational life, and ‘introduction’ because it gives you a ...
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