The Financial Times Guide to Business Coaching, 2nd Edition

CHAPTER 13

BUILDING A FREELANCE COACHING BUSINESS

Let’s begin by talking about social media. My friend and colleague Dr Liz Gooster has written us a great summary: see the box below.

Digital marketing for business coaches

Liz Gooster^*

In a tweet:

‘Get online in a strategic way that fits you & your target market. Build an authentic LinkedIn profile. Blog, tweet, post if it suits you. Interact, engage, have conversations, just as you would offline.’

I think the reason I was invited to contribute this short piece is that Anne remembers a workshop I presented on social media, in which, to gasps from the audience, I melodramatically proclaimed: ‘If you’re not online, you don’t exist!’ Melodramatic maybe, but I stand by the underlying sentiment. Unless ...