January 2023
Intermediate to advanced
250 pages
5h 23m
English
‘You must not only aim right, but draw your bow with all your might.’
Henry David Thoreau
Demands are the concrete asks that you bring to the table. These requests constitute the negotiation mass and serve as your chips for trade in a negotiation. When formulating demands you need to refer back to your negotiation mission and your G–T–O (goal, target and objective). For some negotiators, the word ‘demand’ ...
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