Book description
In this emerging opportunity space, companies must build new strategic capitala new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Table of contents
- Cover Page
- Title
- Copyright
- dedication
- Contents
- Preface
- Chapter: One CO-CREATION OF VALUE
- Chapter: Two BUILDING BLOCKS OF CO-CREATION
- Chapter: Three THE CO-CREATION EXPERIENCE
- Chapter: Four EXPERIENCE INNOVATION
- Chapter: Five EXPERIENCE PERSONALIZATION
- Chapter: Six EXPERIENCE NETWORKS
- Chapter: Seven THE MARKET AS A FORUM
- Chapter: Eight BUILDING NEW STRATEGIC CAPITAL
- Chapter: Nine MANAGER AS CONSUMER
- Chapter: Ten RAPID KNOWLEDGE CREATION
- Chapter: Eleven STRATEGY AS DISCOVERY
- Chapter: Twelve BUILDING NEW CAPABILITIES FOR THE FUTURE
- Aids to Exploration
- Index
- About the Authors
Product information
- Title: The Future of Competition
- Author(s):
- Release date: February 2004
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422160749
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