ABOUT THE AUTHORS
C. K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the Michigan Business School. He is coauthor of the landmark bestseller Competing for the Future and widely regarded as one of the foremost strategy thinkers in the world. His research has consistently focused on “next” practices.
Venkat Ramaswamy is the Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the Michigan Business School. His eclectic interests span innovation, customer experiences, communities, new market creation, networks, information and communications technology, human resources, and strategy. His research focuses on new frontiers in experience innovation, consumer-company interactions, experience ...
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