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The Future of Competition
book

The Future of Competition

by C. K. Prahalad, Venkat Ramaswamy
February 2004
Intermediate to advanced
272 pages
7h 14m
English
Harvard Business Review Press
Content preview from The Future of Competition

ABOUT THE AUTHORS

C. K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the Michigan Business School. He is coauthor of the landmark bestseller Competing for the Future and widely regarded as one of the foremost strategy thinkers in the world. His research has consistently focused on “next” practices.

Venkat Ramaswamy is the Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the Michigan Business School. His eclectic interests span innovation, customer experiences, communities, new market creation, networks, information and communications technology, human resources, and strategy. His research focuses on new frontiers in experience innovation, consumer-company interactions, experience ...

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Publisher Resources

ISBN: 9781422160749