In this book, we have presented a synthesized view of what the future of business is becoming. In the Internet age of hyperlinked abundance, active readers can explore on their own terms. To aid your personal exploration, we provide a list, by no means exhaustive, of books, articles, and URLs organized by chapters.

As noted in the Preface, we have benefited from the work of the following scholars and writers, and many more.


Alderson, Wroe. Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin, 1965.

Becker, Brian E., Mark A. Huselid, and Dave Ulrich. The HR Scorecard: Linking People, Strategy, and Performance. Boston: Harvard Business School Press, 2001.

Brown, John Seely, and Paul Duguid. The Social Life of Information ...

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