Chapter Ten
RAPID KNOWLEDGE CREATION
KNOWLEDGE ENVIRONMENTS for managers resemble experience environments for consumers. Innovation in knowledge environments must reflect the granularity of managerial experiences, just as innovation in experience environments must reflect the depth of consumer experiences. Figure 10-1 summarizes the consumer and manager perspectives of co-creation.
To co-create value continually, we must continually co-create new knowledge. The opportunities to do so range from solving a particular problem (say, reducing the recharge time for a battery pack in a particular cell phone configuration) to identifying major emerging opportunities (such as the explosive growth market for cell phones in China and India). To make this ...
Get The Future of Competition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
