February 2004
Intermediate to advanced
272 pages
7h 14m
English
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INDEX
access an d co-creation, 25–27, 33–34
accounting management challenges, 211–212
activism and the consumer, 4–5
adaptive learning as an experience enabler, 57
Amazon.com, 66–67, 130
AOL, 100
Apple Computer, 130
auto components industry, 144–145
Bezos, Jeff, 130
billing management challenges, 211–212
brands and brand management, 213
British Petroleum (BP), 184–186, 187–189
Buckman Laboratories, 174–175, 179–182
building blocks of co-creation
benefits of co-creation process, 21–22
considerations for managers, 22–23
consumer-company interaction example, 20–22
DART and (see DART)
interaction elements, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.