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The Future of Competition
book

The Future of Competition

by C. K. Prahalad, Venkat Ramaswamy
February 2004
Intermediate to advanced
272 pages
7h 14m
English
Harvard Business Review Press
Content preview from The Future of Competition

Chapter Six

EXPERIENCE NETWORKS

IN THIS CHAPTER, We link the emerging co-creation and experience-oriented view of competition with building an experience network, the infrastructure for effectively co-creating value through personalized experiences. This infrastructure enables managers to compete on experiences. Let us consider an example.

Building an Experience Network: The John Deere Example

Farming may seem a traditional and slow moving industry, but farming in the United States today is transforming dramatically, becoming ever more knowledge- and capital-intensive. We do not mean genetically modified seeds or any other infusion of biotechnology into agriculture. Rather, we mean that farm management itself is changing. One company hastening ...

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Publisher Resources

ISBN: 9781422160749