February 2004
Intermediate to advanced
272 pages
7h 14m
English
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PREFACE
THIS BOOK RESULTS from an unusual six-year collaboration between a nontraditional strategy researcher and an eclectic marketing scholar. Both of us were searching for meaning in the changes stirring in our economy in the late 1990s. Chance encounters brought us together. Concerns about the underlying causes of these changes dominated our initial encounters. Early on, we agreed that both the constant fear of discontinuities and the wild exuberance were equally unjustified.
In 1999 and again in 2000, one of us taught an M.B.A. course called “Emerging Issues in Strategy.” Its basic premise was straightforward: The old, established corporations (let’s call them “A-type” firms) would not disappear. The new, energetic dot-coms (“B-type” firms) ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.