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The Handbook of Global User Research
book

The Handbook of Global User Research

by Robert Schumacher
September 2009
Intermediate to advanced content levelIntermediate to advanced
336 pages
8h 44m
English
Morgan Kaufmann
Content preview from The Handbook of Global User Research
Chapter 4. Fieldwork
Frédéric Gaillard
Natalia Kirillova
Sylvia Barnard
Florian Egger
Korey Johnson

4.1. Introduction

This chapter discusses methods and guidelines for the planning and execution of common fieldwork activities. Whether research is carried out by the sponsoring organization or a specialized agency on its behalf, there are best practices that should be understood and kept in mind throughout the project.
Best practices for each of the following are discussed in this chapter:
▪ Planning logistics for a global study
▪ Preparing test materials for a global study
▪ Assembling and training the team
▪ Conducting the fieldwork
▪ Analyzing data and reporting results
Chapters 2 and 3 discussed the steps to take in order to locate partners and facilities, ...
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Publisher Resources

ISBN: 9780123748522