Chapter 6. Global user research methods
Tjeerd de Boer

6.1. Introduction

This book is primarily concerned with moderated usability tests because this is probably the most popular global user research method. However, there are numerous other methods that can be used for global user research as well. There are interesting aspects to each of these methods, but a complete overview of all methods is beyond the scope of this chapter, so the focus is on those that are more frequently used.
An overview of the global user research methods can be given by mapping the global user research methods on several key dimensions (Rohrer, 2008). For the purposes of this chapter, we have used two of the dimensions that were put forward by Rohrer:
Behavior versus attitude ...

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