Preface
I met Tim Bosenick, the managing director of the German usability firm SirValUse, in 2003 over dinner in Chicago. He was in the United States with his client, a Japanese usability consulting firm, and their end-client, a large electronics firm, to test the interface of a piece of office equipment. During dinner, we talked about global user research projects and the layers of complexity that make them especially interesting and challenging. This discussion was the seed that germinated into this book.
As consultants in user experience research, my collaborators and I have seen an increasing percentage of work dedicated to global usability during the past few years. Our discussions with others in the field have revealed that practitioners ...