Chapter 5. Analysis and reporting
Simon Herd
Anna Haywood
Birte Koerber
Inga Luedemann
Xiaomeng Yuan
Noriko Osaka
Kathryn McDonnell

5.1. Introduction

Exceptional planning and execution of a global user research study do not guarantee successful analysis and reporting of the data. Achieving a coherent analysis across a number of countries can be tricky regardless of how well the study was planned. This chapter outlines how the project team can ensure the research outputs are insightful, coherent, and amount to more than the sum of their parts. Although this is a challenge for all involved, working constructively with like-minded professionals across different cultures is one of the most fulfilling parts of user research.
The following subjects are discussed ...

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