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The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
book

The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

by Peter Hinssen
April 2015
Intermediate to advanced
256 pages
5h 32m
English
McGraw-Hill
Content preview from The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

CHAPTER 1

THE AGE OF UNCERTAINTY

Building a culture of experimentation means implementing an attitude toward risk that will be necessary if we are to survive in a world in which strategy becomes fluid.

We would love to build a model that describes everything about our markets, customers, and organizations, and use that model to build the perfect strategy for the future. Unfortunately, that doesn’t work, and it never will. The future is characterized by VUCA: volatility, uncertainty, complexity, and ambiguity. Therefore, no model will ever suffice. Instead, we have to focus on building agility, acting fast, and nurturing creative thinking by stimulating our companies’ networks and adopting a culture of experimentation.

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Publisher Resources

ISBN: 9780071848701