April 2015
Intermediate to advanced
256 pages
5h 32m
English
book
The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
by Peter Hinssen
Content preview from The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the MarketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 5
WHEN MARKETS STOP BEING MARKETS
The ability to dictate the conversation with the consumer is fading quickly. Markets have transformed themselves into networks of intelligence, which follow different rules and observe different behavioral patterns.
Marketers have long relied on technology to help them reach consumers more efficiently and exert control over markets. But now technology is changing the rules for how those customers can be reached—and making control impossible. To survive, marketers must learn how to influence information networks, a process that begins with earning trust.
Marketing has always had a curious and intertwined relationship with technology. Whenever there has been an innovative surge of technology, marketing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.