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The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
book

The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

by Peter Hinssen
April 2015
Intermediate to advanced
256 pages
5h 32m
English
McGraw-Hill
Content preview from The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

CHAPTER 3

LINEARITY IS DEAD

We won’t be able to understand and leverage the age of networks if we don’t start thinking about our world in a new way—start thinking of our businesses, our companies and our markets as complex, internetworked, adaptive systems.

Everyone loves simplicity, but when it comes to understanding your market (or your world), it just doesn’t work anymore. Learn why complex, ever-changing networks are the emerging language of today—and how to speak that language’s core vocabulary.

This is a vital chapter of the book. What lies ahead may seem daunting at first, because it involves mathematics, some physics, and even a little metaphysics. But I promise it will be easy to read, and you’ll get to know some pretty interesting ...

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Publisher Resources

ISBN: 9780071848701