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The Network Always Wins by Peter Hinssen

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CHAPTER 3

LINEARITY IS DEAD

We won’t be able to understand and leverage the age of networks if we don’t start thinking about our world in a new way—start thinking of our businesses, our companies and our markets as complex, internetworked, adaptive systems.

Everyone loves simplicity, but when it comes to understanding your market (or your world), it just doesn’t work anymore. Learn why complex, ever-changing networks are the emerging language of today—and how to speak that language’s core vocabulary.

This is a vital chapter of the book. What lies ahead may seem daunting at first, because it involves mathematics, some physics, and even a little metaphysics. But I promise it will be easy to read, and you’ll get to know some pretty interesting ...

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