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The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
book

The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

by Peter Hinssen
April 2015
Intermediate to advanced
256 pages
5h 32m
English
McGraw-Hill
Content preview from The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

CHAPTER 4

INFORMATION BECOMES A FLOW

In the past we viewed information as static, like water in a reservoir or a pond. All of a sudden, we have entered the era of networks, and information has started to flow.

Stagnant pools of information are a thing of the past. Today’s information flows like a river. To ride those rapids and thrive in the age of networks, you’ll need to understand how and why information flows, both within and outside your organization.

IT’S A SMALL, SMALL WORLD

During the 1960s, the United States was coming into its own. A global superpower that was at its peak, the United States became the driving engine of the Golden Age of Consumerism. Big corporations were becoming the new leading frameworks of power. It was the dawn ...

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Publisher Resources

ISBN: 9780071848701