CHAPTER 4

INFORMATION BECOMES A FLOW

In the past we viewed information as static, like water in a reservoir or a pond. All of a sudden, we have entered the era of networks, and information has started to flow.

Stagnant pools of information are a thing of the past. Today’s information flows like a river. To ride those rapids and thrive in the age of networks, you’ll need to understand how and why information flows, both within and outside your organization.

IT’S A SMALL, SMALL WORLD

During the 1960s, the United States was coming into its own. A global superpower that was at its peak, the United States became the driving engine of the Golden Age of Consumerism. Big corporations were becoming the new leading frameworks of power. It was the dawn ...

Get The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.