In this book, we’ll explore what it means to become a network organization, and how to influence consumers who behave as active elements of a network, not passive targets of a market. We’ll examine what it takes to match the speed of network thinking, and how to transform your organization to maintain its relevance in the age of networks.
But on a deeper level, this book is about much more.
This is a book about speed—about what happens when markets move faster than you can control, or even observe, so that you will have to move faster without either absolute visibility or absolute control.
This is a book about consumers—about the shift that takes place when they stop simply consuming and start ...