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The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
book

The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

by Peter Hinssen
April 2015
Intermediate to advanced
256 pages
5h 32m
English
McGraw-Hill
Content preview from The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

CHAPTER 8

STRATEGY FOR THE AGE OF NETWORKS

Companies will have to get in touch with their inner innovation networks, understand how to turn them into fluidity, and avoid becoming rigid corporate structures.

“Entropy: a vision of the ultimate, cosmic heat-death, a tonic of darkness and the final and ultimate absence of all motion.”

—Thomas Pynchon, from the short story “Entropy”1

I did not choose this quote haphazardly.

Thomas Pynchon is perhaps one of the most influential writers in American literary history, one of the greatest and darkest minds to put his thoughts in writing, and yet no one has ever seen him. Well, almost no one. It’s not uncommon for great writers to be reclusive, shying away from fans and hiding away in the comfort of ...

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Publisher Resources

ISBN: 9780071848701