The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
by Peter Hinssen
PREFACE
WHY NETWORKS MATTER
Since I was a kid, I’ve been obsessed with maps. I adore the layout of old maps depicting mountains and oceans, cities and roads. I find it fascinating how world history can be seen through the shifting borders of maps over time. But nowadays, what amazes me most is how old cartographers got it wrong.
One of my favorite examples is the way California has been depicted, having lived there for part of my childhood. For the longest time, travelers believed that California was an island, separate from the American mainland.
My favorite type of map is the road map, whether it shows layouts of city streets or depicts how railroads and highways, roads and turnpikes, lanes and pathways curve through the landscape of countries ...
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