2. Communication Is King

If we were to survey executive and midlevel management about what they feel were the most important elements of success, effective communication would probably rank in at least the top five. Organizations do not operate in a vacuum where no communication is required either internally or externally. If there are at least two people in an organization and this organization has to connect in some way with the outside world, communication will play a big role in their success. If this component within the organization is so important, it must be understood, developed, and implemented like any other process.

If communication can be developed as a process, one must understand what the deliverable or outcome of this process ...

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