
THE BALDRIGE CRITERIA
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The criteria in this item also ask about how your
organization creates and maintains a culture that
focuses on the customer. Again, this is some-
thing many organizations talk about but few do
well. Make sure to explain any features of your
approach that makes your customer-focused cul-
ture reality rather than nice words on a plaque.
What Excellent Organizations Do
◾ Develop innovative and useful new/enhanced
products and services to meet the needs and
priorities of key customers.
◾ Tailor new/enhanced products/services to the
specic needs of key customers and market
segments.
◾ Eliminate rules, policies, red tape, and ...