August 2018
Beginner
580 pages
13h 11m
English
Content preview from The Project Workout
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Appendix E: Brainstorming
“He objected to ideas only when others had them”
A J P TAYLOR
Brainstorming is a very popular technique for generating ideas in a group, but despite its popularity it is often poorly practised. In a project management context it can be used when planning, identifying risks, planning a response to a risk, resolving issues, and agreeing lessons learned.
Principles for brainstorming
Brainstorming was developed by Alex Osborn in the 1930s and had five basic principles.
- Defer judgement. Do not criticize any ideas generated as part of a brainstorm. If each idea is analysed as it is created, few ideas will actually surface and many will be suppressed. This will either be because you will run out of time or because a proposer ...
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