O'Reilly logo

The Rules of Wealth, 3rd Edition by Richard Templar

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

RULE 16

Know the difference between price and value

I once asked my delightful father-in-law to explain that thing about wine to me. You know, can a bottle that costs £100 in a top restaurant really be twenty times as good as a bottle that you can get for a fiver at the local shop?

His answer was interesting. He said that you aren’t paying for the wine alone. What you are paying for is the ambience, the service, the location (we’re talking Le Gavroche here), the wine waiter’s expertise, the good company, the fine tablecloths, the privacy and discretion, the style and class, the tradition, the food and the trust, the humidity and storage, the tone and the surroundings, the fellow dining guests and the great conversation.

The wine is almost an ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required