The Rules of Wealth, 3rd Edition

RULE 86

Don’t follow the same route as everyone else

Obviously you can follow whatever route you want, but you might end up in the same place as a lot of other people. If that is a good place, you’ll have to share a lot. And if it’s a bad place, why be there at all?

Being creative is a brilliant way to make money. Look at all the best moneymakers and one of the things they share is the ability to be one step ahead, to think creatively (out of the box if you like), to come up with schemes and ideas that other people haven’t thought of. This doesn’t mean you have to be reckless or a gambler. It just means thinking differently from other people. But that’s the problem most people have. Following the herd is terribly comforting. If it all goes wrong, ...